There are 1 pagers, and there are books on marketing and marketing strategy. The biggest mistake that I admit to making, much too often, is trying to get to the "How" before the 5 W's are answered.
I typed out 5 slides to help my creative mind stay on a path, and am creating habits around making this the go to framework in my business.
There are countless resources around these topics and strategies. Some are great, some are not. For me, I needed something that resembled simple, and framework. This one is working.
Find what works for you and the way you think. There are multiple paths to the right answer.